FAQ

Q: What is Content Strategy?

A: Content Strategy is how you use content to grow your brand or business. Content strategy works for independent influencers as well as business owners. Content is anything your customers or followers see; like your blogs, articles, videos, photos, and graphics. A good content strategy uses your existing content and your future content to achieve your goals.

Your goals may be to:

  • Get more engagement on social media
  • Gain new followers
  • Build community organically around your brand or channel
  • Increase traffic to your website
  • Increase your website’s SEO
  • Increase your Return On Investment from promotional campaigns
  • Generate business-qualified leads, or
  • Make more sales

If you want to use your content to achieve your goals as a business or influencer, having a great strategy is key.

Q: Do I need content strategy to get more engagement on social media and my blogs?

A: If you plan to continue making content for your blog or social media, you can simply persist in making more content without a strategic plan outlined. The bottom line is more content = more impressions. Unfortunately, not all impressions are created equal.

Making content without a clear strategy and achievable goals can actually hurt your business or channel.

Without a content strategy in place, you are at risk of:

  • Progressively less engagement on social and blog posts
  • Low return on investment on your time and money invested in content creation
  • Declining or negative public opinion around your brand
  • Being seen as unprofessional
  • Missed SEO opportunities
  • Followers and customers feeling unheard or misunderstood by your brand
  • Increased reliance on PPC and PPM ads

Many people hire professionals for content strategy development because it has proven effective for countless businesses and creators. If you do not have the budget to hire a professional, you may find value in our Blogs and our how-to guide on Content Strategy

Q: How do I make a good content strategy?

A: Content Strategy is complex. Individuals looking to develop a good content strategy will often commit weeks or months of research and development for their strategy. Individuals who don’t have that much time available will often hire a strategist or digital marketer to develop their content marketing plan for them. If you are a do-it-yourself kind of content producer and you want to dive into developing a strategy on your own, here’s a brief rundown of the first steps you should take:

First, you’ll need to to define goals for your website and social media. Once you’ve defined your goals, look at the content you have already made and see how you can repurpose it to meet those goals. Then, set a monthly budget, considering how much time and money you are willing to invest in this campaign. Assess your competitors in your niche and see what does and doesn’t work for them. Do they have any gaps in their content that their audience is asking for? Can you fill that gap? Develop the content for your campaign and launch it! Track your analytical data, engage your community, and adapt your plan continuously as you gather data and assess the effectiveness of your content campaign.

We share lots of tips, tricks, and need-to-knows in our Blog. We are also in construction of our resource page Content Strategy: A How-To Guide. Sign up for RTCC News! to get content strategy tips sent to your inbox to help you make a great content campaign.

For businesses seeking professional help developing their content strategy; We offer professional content strategy services in two major ways: Consultation, as well as a Content Strategy Package. Check out our Services page or reach out and get a free consultation and a free quote.

Q: Who do you work with? Do you work with small businesses, large companies, or influencers?

A: RTCC works will all types of clients- corporations, small business owners, and social media influencers.

Our partners have a variety of goals, relevant experience, and available resources. We strive to meet every partner where they are and provide the help they need to get them to their goal destination. Your success is our success, so we are invested in keeping your business operating within your budget AND providing a good return on your investment.

If you are interested in using RTCC’s Content Strategy or Creative services, reach out for a free consultation and quote. Be candid about your budget and we’ll discuss how we can help you while staying within your budget.

Q: Can you do websites?

A: RTCC is not explicitly a website designing service provider, but we do offer services that benefit website development including:

If you are seeking help with your website, we will look at how your site and decide if we can make the desired changes for you. If we are unable to, we will subcontract another professional to do so. We will work alongside them to make the changes you need. For your convenience, all billing will be handled through Ryan Thomas Content Creation.

Q: If I want to make my own content, can I still receive Consultation or a Content Strategy Package from RTCC?

A: Yes!

Many businesses owners and influencers love making their own content. Some already have a dedicated team or team-member to do so. We encourage business owners and influencers to be as involved in the content creation process as they want. We also understand content creation can be time consuming and hard to master. If you want to make your own content- you should. If you want a professional to handle it we’ll gladly step in for you.

Q: What if I already have a creative team?

A: If you already have a creative team, you’re way ahead of the game- that’s a good thing. Your content strategy is already set up for success as long as you have a solid, actionable, and achievable strategy in place. That’s where RTCC comes in!

If you partner with us, we will work closely with you and your creative team to build your perfect content strategy and production plan. We will define your goals, plan what content needs to be made, and develop a content calendar to give your team the structure it needs to keep your content production on track.

Once you launch your content campaign, we’ll track your analytical data and provide routine reports on your Key Performance Indicators. If data suggests areas for improvement, we will adjust your strategy to capitalize on what is working and bolster areas that need improvement.

Q: I already know my content strategy, can I just use RTCC for creative services?

A: Absolutely!

At Ryan Thomas Content Creation, we’re not just analysts and strategists- we’re creatives. We are equipped to make any kind of content you need for your business whether it’s:

  • Video Production for social, ads, or blogs
  • Photography or photo editing
  • Copy for:
    • Website
    • Blogs
    • Social Media Posts
    • SEO Optimization
    • Email Marketing
    • Traditional Ads (brochures, flyers, mail, ect)
  • Graphic Design including:
    • Logos
    • Infographics
    • Banner Art
    • Photo Editing
    • Lead-Generation Documents
    • Business Cards
    • Brochures

The list goes on!

We aim to be your all-in-one content service provider; from strategy, to creation, to distribution.

In short, if you need something created, we’re the people to do it.

Q: What if you’re not in my area?

A: Ryan Thomas Content Creation is a location neutral business. That means we can work with partners all across the US- from New York to San Francisco, and Alaska to Florida!

Many of our consulting, creative, and distribution services can be provided remotely. Additionally, we will meet you where you are for projects that we need to be on-the-ground for, like Video Production and Photography.

There is nowhere we won’t go!

Q: What can you do remotely?

A: Virtually, we can provide a multitude of services. We can:

  • Deliver our Content Strategy Package
  • Provide Consultation services regularly
  • Provide Creative Services such as:
    • Copy Writing
    • Blog Writing
    • SEO Optimized Copy Editing
    • Graphic Design
    • Video Editing
    • Photo Editing
  • Distribution services like social media calendar building and blog scheduling, and social post scheduling
  • and Analytical Analysis Reports showing the progress of your existing content campaigns

Video Production and Photography services are available as well, even if travel is required. We are glad to meet you where you are to make the content you need!

Q: What are your rates?

A: Our rates vary. Every partner has different financial and logistical needs . We want to accommodate anyone who needs help with developing content, content strategy, or managing content distribution and community engagement.

We will work with you to understand how much you can commit to your content strategy and content creation. Then we will develop a plan that will meet your content needs and your budget.

Your success is our success, so we won’t overcharge you and we will provide everything we can within your budget.

Q: Do you do retainer agreements?

A: Yes! At RTCC, we consider marketing an adventure and we want to be with you through all of it.

We love our partners who opt to retain our services. If at any time you decide you want Ryan Thomas Content Creation to be your long-term business partner we can establish a personalized monthly retainer agreement based on what you need and how frequently you need it.

Get a free consultation and quote, Click here!

Check out our free online resources to help you make great content with a solid strategy. Click here!